| LATEST NEWS |
24/10/2007 - Traditional Media Advertising More Credible Than New Media Ads: Nielsen Global Study
While new platforms like the Internet are beginning to catch up with older media in terms of ad revenues, traditional advertising channels continue to retain the publics trust. Ads in newspapers rank second worldwide among all media categories following word-of-mouth, at 63 percent overall, while television, magazines and radio each ranked above 50 percent. Conducted twice-a-year among 26,486 internet users in 47 markets from Europe, Asia Pacific, the Americas and the Middle East, Nielsen most recently surveyed consumers on their attitudes toward thirteen types of advertising -- from conventional newspaper and television ads to branded web sites and consumer-generated content.
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| CREATIVE |
Amazing Ads
See some of the most creative and somewhat disturbing advertisements from around the world.
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The difference between marketing, PR, advertising and branding
A fun, concise look at the difference between marketing, PR, advertising and branding. Check it out!
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| FUN |
Robert Bates Food Reel
A wonderful film reel of fine dining kitchens, exquisite food and travel shots. Makes your mouth water.
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The French Laundry
A rare glimpse into the workings of the famous French Laundry kitchen. Take a look.
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Molecular Gastronomy - Beetroot Vapour
Check out how Beetroot Vapour is made in a molecular gastronomy kitchen.
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A completely new way of communicating with images
Ever wondered how we commicate visually? Visit Imagini for your own psychological analysis of how you view the world.
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Be your own puppeteer - so much fun!
For all of you control freaks out there. Give it a go... so much fun!
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The Food Photographer
Careful who you engage to do your food photography!
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