You have all your ducks in a row – you’re ready to launch! R&D, NPD and Food Tech have done a super job and returned a product that is going to fly off the shelves – repeat business is a cinch because the flavour profile is as bombdigity as bombdigity gets.
Now to refine the marcomms side of things and Bob will literally be your Uncle!
Media planning – done, social media strategy, on its way, wholesalers, ready to receive the best product support collateral you have ever done. This is going to be good!