The team at Red Candy headquarters have been busy bees. There’s nothing we love doing more than creating for our clients and sharing it with you. So here’s a little peak at what we’ve been up to. (more…)
It’s been a long time in the making, but we’re proud to say, we have a new website. No, we’re not replacing our current site, this time we’ve added to the family of Red Candy digital spaces. The new site is strictly photography. (more…)
You have all your ducks in a row – you’re ready to launch! R&D, NPD and Food Tech have done a super job and returned a product that is going to fly off the shelves – repeat business is a cinch because the flavour profile is as bombdigity as bombdigity gets.
Now to refine the marcomms side of things and Bob will literally be your Uncle!
Media planning – done, social media strategy, on its way, wholesalers, ready to receive the best product support collateral you have ever done. This is going to be good!
So you’ve fallen into the glorious world of Instagram by accident.
Spotted cool filters on a someone else’s happy snap and decided you want to get in on that Toaster-Walden-Earlybird-X-Pro 11 action for yourself.
Countless snaps later of your post-gym breakfast, morning tea, swanky lunch, sugar laden afternoon tea and steak on a plate dinner and you’re starting to notice this Instagram thang is on the uptake by major brands in an authentic, hipsterlicious way.
Let’s look at how the best do it and hopefully, give you ideas for your own brand Instagram account:
There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that one tucked away for later reference. (more…)