RULES, GUIDELINES AND ALL THAT JAZZ.
If you are one of those people who keeps to guidelines and sticks to rules, then read on. Anyone who has berated you for this in the past can feel a little sheepish right now, because when it comes to your brand identity, you’ve got the right idea.
Ever wondered how the big brands do it, how every piece of visual communications they produce is instantly recognisable? (more…)