Choosing a specialist – is it really worth it?
If the thought of keeping your eye on the ball when you have so many in the air is enough to make you want to sit back with a strong cup of vodka-laced camomile, then this blog post is for you.
You need to outsource and you need to do it well. After all, it’s your reputation…and your career.
Let’s start with a story…
Let’s say you’re looking for a catering company to fulfil a swanky, 5 course degustation with matching wines from interesting and obscure global regions. The event is for a small group of potential buyers for your high-end products. These buyers represent some of the top restaurant groups in the world. Your venue of choice is a breath-taking heritage building on Main Street with an outdoor dining area that faces the river.
THE DILEMMA – On one hand you have a catering team you know. They’re also close to the venue and have a great deal of experience with (and they’re really good at) boardroom corporate lunches. You’ve employed them a number of times before and the chef has worked in the corporate world most of his life. He’s never done degustation and has no wine knowledge, but is really keen to give it a try.
Your other choice is a Boutique caterer you’ve never had any experience with, but they come highly recommended. Business partners – André and Zoé are Chef and Sommelier. André has worked in top restaurants around the world and specialises in, yep, you guessed it, degustation. Zoé is Brazilian and gained much of her wine knowlege in Chile. Their team are professional, sophisticated and are hand picked by André and Zoé for, among other things, their ability to speak more than one language.
THE SOLUTION – I’ll leave it for you to decide how the story ends, but bare this in mind – experts and specialists build their business around their passion. They educate themselves in their beloved field and begin and end each day with that devotion in mind.
So…back to the balls in the air. If you’re looking for someone to help take the pressure off by handing over a task, make sure you’re confident that whoever you choose – are going to nail it!