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ENGAGING EXPERTS

THE CREATIVES

Led by Karyn MacDonald and Cordelia Vecchio, we are a boutique, food focussed creative and communication design agency where you work directly with the creatives.

We have an experienced team of designers, photographers, chefs, developers and writers, all ready to bring your food brand communications to life.

We pride ourselves on our process, our craft and our attention to detail. We also put a lot of time into nurturing our relations with our clients. We believe in charm, good manners and punctuality. And a healthy dose of humour – we take pride in our work, but don’t take ourselves too seriously.

We’re agile, flexible, nimble, responsive and adaptive. There’s no agency hierarchy to trip over, no juniors making decisions about your brand or learning on your time – just a dedicated group of people who are all across, and focused on, your project.

Karyn MacDonald
Karyn MacDonald
Director

With a penchant for dance and a healthy obsession with yoga, Ryn’s creative direction is inspired allowing Red Candy clients the comfort of knowing they are in a creative space without sacrificing results. Ryn has a way of looking at ideas in their infancy and seeing them as a fully developed concept. Her background is in foodservice marketing and communications, growing through the ranks of publishing and creative agencies. In 2007, Ryn became one of the founding directors of Red Candy, bringing a whole lot of creative-comms mojo along for the ride.

Cordelia Vecchio - Red Candy Director
Cordelia Vecchio
Director

An Instagramaholic who sports a little too much ink for someone of such maturity, Cordie tends to see the shades of grey before the black and white. If asked what day it is, she doesn’t always know, but ask her what she thinks about where to take a brand creatively and all of a sudden a soap-box appears. As co-founding director of Red Candy, Cordie is insistent that food based creative-comms is crying out for innovative and creative thinkers, and that’s why we do what we do.

Lesli Toohey
Lesli Toohey
Art Director

Extraordinarily tactile, Lesli’s career in food & design was almost a certainty growing up in her parent’s restaurants. Fast forward more than twelve years, and the bright lights of London, Industrial Design, fine wine, textured fabrics, styling and interior design has melded Lesli into one agile Art Director. She’ll tether the fray of briefed practicality and creative dreaming, to give you work that is fresh and just a bit smarter than the rest.

Karyn MacDonald
Karyn MacDonald
Director

With a penchant for dance and a healthy obsession with yoga, Ryn’s creative direction is inspired allowing Red Candy clients the comfort of knowing they are in a creative space without sacrificing results. Ryn has a way of looking at ideas in their infancy and seeing them as a fully developed concept. Her background is in foodservice marketing and communications, growing through the ranks of publishing and creative agencies. In 2007, Ryn became one of the founding directors of Red Candy, bringing a whole lot of creative-comms mojo along for the ride.

Cordelia Vecchio
Cordelia Vecchio
Director

An Instagramaholic who sports a little too much ink for someone of such maturity, Cordie tends to see the shades of grey before the black and white. If asked what day it is, she doesn’t always know, but ask her what she thinks about where to take a brand creatively and all of a sudden a soap-box appears. As co-founding director of Red Candy, Cordie is insistent that food based creative-comms is crying out for innovative and creative thinkers, and that’s why we do what we do.

Lesli Toohey
Lesli Toohey
Art Director

Extraordinarily tactile, Lesli’s career in food & design was almost a certainty growing up in her parent’s restaurants. Fast forward more than twelve years, and the bright lights of London, Industrial Design, fine wine, textured fabrics, styling and interior design has melded Lesli into one agile Art Director. She’ll tether the fray of briefed practicality and creative dreaming, to give you work that is fresh and just a bit smarter than the rest.

ABOUT US

Red Candy is a small, nimble agency that specialises in food and drink marketing. At our core is a group of senior professionals, each with a background fully entrenched in the communications, FMCG and foodservice industries.

We work flat

No – not literally. We simply mean that there’s no agency hierarchy to trip over, no juniors making decisions about your brand or learning on your time – just a dedicated group of people who are all across your projects. Because we love working ‘on the tools’ just as much as chatting to you.

Working nationally

The Red Candy team work all over Australia, every day, though we’re based out of Brisbane. Whether you’re in a small town or the big smoke, our team are ready to spring to action and make the magic happen!

FOOD MARKETING SERVICES

Food Branding

We create brands and their stories.

Whether you need a new brand or to refresh an existing one, we create effective brands that connect with your audience. From strategy and naming to logo design and visual identity, we encapsulate your brand’s personality and roll the designs out across all mediums including print and digital, so you can leave everything in our capable hands.

Graphic Design

Compelling collateral and marketing materials.

Our graphic design philosophy is to create beautiful, visually dynamic, on-brand materials that communicate a specific message and incite the reader to act. Whether you need brochures, press advertisements, recipe books, product guides, or posters, our team can bring your project to life. We also offer a complete printing service.

Food Styling

Creating appetite appeal.

We start with your products, your brand DNA and your brief. Then we roll up our sleeves and get our creative on. We mood board it and set about making it all happen.
No op shop or recycled timber yard is safe from our foraging. We’ll even raid our own personal collections to get our hands on a piece that’s ‘just right’.

Recipe Development

Delicious inspiration.

If you’d like to inspire chefs or home cooks with delicious recipes, then we’re your team. We’ve developed an extensive collection of recipes for clients over the years, and you can rest assured our recipes work. We create dishes to any brief and for any target, from 5 star chefs to playful, easy recipes for kids in the kitchen.
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Digital Design

Creative, responsive and functional.

If you’d like to make an online impression, our team of designers and developers can deliver the simplest to the most sophisticated website. We can even populate it with all the content you need including copy, photography and recipes.

We can assist with domain name registration and hosting services, along with email newsletters and marketing campaigns. And of course, we’re always here to help with ongoing support.

Social Media

Join the conversation.

By combining strategy with stunning, shareable content, we’ll build your brand’s relevance and reach, engage and empower your fan base and grow your online tribe. Whatever the platform, we’ll develop a custom plan specifically for your brand.

Copywriting

Creating a voice.

With the right words, your brand comes alive. Not only do we write to a brief about your brand’s key benefits, but we get to know your brand intimately, crafting messages that portray its personality and the emotional traits it embodies.

Food Photography

Capturing it all.

Food – We love what we do! And we love creating images that are not only beautiful with lashings of appetite appeal, but also on brief and on brand.

Product – High quality, professional pack and product photography is vitally important to not only help tell the story of your brand, but promote and sell your products.

People – Our team has years of experience capturing people. Whether you need unique portraiture or corporate head shots, let us talk through how that could look for your team.

Places – Sometimes your establishment needs to be the cornerstone of your visual campaign. We come to you to capture your place at its absolute best.

  • Red Candy take the stress out of content creation. They are highly organised, pay close attention to the brief and deliver beautiful, creative work every time.

    Katie Wootton – Marketing & Digital Specialist, Queen Fine Foods

  • We’ve been working with Red Candy for over five years and like us, they share a passion for our brand. We love their creative approach and vision for our branding and overall marketing communications.

    Andrew Moore – Manager – Meat Division Rangers Valley

  • Red Candy offers a truly amazing service. From delivery of the brief to the general day to day service, which is nothing short of exceptional. Red Candy never let me down, instead they out perform on every job. I can’t recommend a more dedicated, passionate and creative team – try for yourself as you will never go back.

    Michelle McPherson – Category Manager Baking Foodservice, Goodman Fielder

  • We began working with Red Candy 2 years ago in that time they have taken our brand & marketing to the next level. Nothing is too much trouble for the talented team. Karyn, Cordelia & Lesli go out of their way to understand your business and treat it like their own. You will not be disappointed with their work.

    Terry Dean – National Sales Manager, Simpson Farms

  • Ryn and the team have been absolutely amazing to work with. Nothing is too big or too small and their attention to detail is immaculate. The research they undertake to get to intimately know our business can be seen and felt in the outstanding package they have presented to us. I could not recommend them highly enough, truly a pleasure to work with.

    Mark Manning – General Manager, NCMC Foods
Need help with a project? Let’s talk!
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We’re food creatives

Red Candy is a small, nimble agency that specialises in food and drink marketing. At our core is a group of senior professionals, each with a background fully entrenched in the communications, FMCG and foodservice industries. Working nationally.

Arthur Street,
Fortitude Valley 4006
Servicing national clients
m 0404 147 756