FOOD CREATIVES

Where food brands and creative ideas hold hands and stare longingly into each other’s eyes.

ABOUT THE AGENCY

We’re a National boutique agency based in Brisbane. We have the privilege of being one of the very few creative agencies that specialises in the communication of food and beverages.

Our clients choose our team because of this specialty. At our core is a group of dedicated communications professionals, each with a background fully entrenched in the communications, food and foodservice industries.

The benefit of talking to a team like ours, is that we understand your world. Your jargon is our jargon. Your passion for the product – we take it seriously.

SERVICES

Branding

We create brands and their stories.

Whether you need a new brand or to refresh an existing one, we create effective brands that connect with your audience. From strategy and naming to logo design and visual identity, we encapsulate your brand’s personality and roll the designs out across all mediums including print and digital, so you can leave everything in our capable hands.

Graphic Design

Compelling collateral and marketing materials.

Our graphic design philosophy is to create beautiful, visually dynamic, on-brand materials that communicate a specific message and incite the reader to act. Whether you need brochures, press advertisements, recipe books, product guides, or posters, our team can bring your project to life. We also offer a complete printing service.

Food Styling

Creating appetite appeal.

We start with your products, your brand DNA and your brief. Then we roll up our sleeves and get our creative on. We mood board it and set about making it all happen.
No op shop or recycled timber yard is safe from our foraging. We’ll even raid our own personal collections to get our hands on a piece that’s ‘just right’.

Recipe Development

Delicious inspiration.

If you’d like to inspire chefs or home cooks with delicious recipes, then we’re your team. We’ve developed an extensive collection of recipes for clients over the years, and you can rest assured our recipes work. We create dishes to any brief and for any target, from 5 star chefs to playful, easy recipes for kids in the kitchen.
.

Digital Design

Creative, responsive and functional.

If you’d like to make an online impression, our team of designers and developers can deliver the simplest to the most sophisticated website. We can even populate it with all the content you need including copy, photography and recipes.

We can assist with domain name registration and hosting services, along with email newsletters and marketing campaigns. And of course, we’re always here to help with ongoing support.

Social Media

Join the conversation.

By combining strategy with stunning, shareable content, we’ll build your brand’s relevance and reach, engage and empower your fan base and grow your online tribe. Whatever the platform, we’ll develop a custom plan specifically for your brand.

Copywriting

Creating a voice.

With the right words, your brand comes alive. Not only do we write to a brief about your brand’s key benefits, but we get to know your brand intimately, crafting messages that portray its personality and the emotional traits it embodies.

Photography

Capturing it all.

Food – We love what we do! And we love creating images that are not only beautiful with lashings of appetite appeal, but also on brief and on brand.

Product – High quality, professional pack and product photography is vitally important to not only help tell the story of your brand, but promote and sell your products.

People – Our team has years of experience capturing people. Whether you need unique portraiture or corporate head shots, let us talk through how that could look for your team.

Places – Sometimes your establishment needs to be the cornerstone of your visual campaign. We come to you to capture your place at its absolute best.

THE CREATIVES

Led by Karyn MacDonald and Cordelia Vecchio, we are a boutique, food focussed creative and communication design agency where you work directly with the creatives.

We have an experienced team of designers, photographers, chefs, developers and writers, all ready to bring your food brand communications to life.

We pride ourselves on our process, our craft and our attention to detail. We also put a lot of time into nurturing our relations with our clients. We believe in charm, good manners and punctuality. And a healthy dose of humour – we take pride in our work, but don’t take ourselves too seriously.

We’re agile, flexible, nimble, responsive and adaptive. There’s no agency hierarchy to trip over, no juniors making decisions about your brand or learning on your time – just a dedicated group of people who are all across, and focused on, your project.

  • Karyn MacDonald
  • Cordelia Vecchio
  • Lesli Toohey
Karyn MacDonald
Cordelia Vecchio
Lesli Toohey
  • Red Candy really do make life easy. They pay close attention to the brief, ask the right questions and deliver beautiful, original work incredibly quickly.

    Renee MacDonald – Product Brand Manager, Queen Fine Foods
  • We’ve been working with Red Candy for over five years and like us, they share a passion for our brand. We love their creative approach and vision for our branding and overall marketing communications.

    Andrew Moore – Manager – Meat Division Rangers Valley
  • Red Candy offers a truly amazing service. From delivery of the brief to the general day to day service, which is nothing short of exceptional. Red Candy never let me down, instead they out perform on every job. I can’t recommend a more dedicated, passionate and creative team – try for yourself as you will never go back.

    Michelle McPherson – Category Manager Baking Foodservice, Goodman Fielder
  • We began working with Red Candy 2 years ago in that time they have taken our brand & marketing to the next level. Nothing is too much trouble for the talented team. Karyn, Cordelia & Lesli go out of their way to understand your business and treat it like their own. You will not be disappointed with their work.

    Terry Dean – National Sales Manager, Simpson Farms