‘I’ve got no media budget but can give away a lot of product’

You’re not the only one. This is a very common catch cry for food manufacturers.

Oscar Mayer, arguably one of ‘those guys’ with enormous media budgets took a trip down budget cut lane…landing themselves with a campaign worthy of a 2013 FAB Award Nomination and a lot of respect online, not to mention consumer engagement offline.

Take a look:

Feeling inspired? Thought so!