We all have competitors. And let’s face it, they’re probably offering very similar quality, products and services to you. So what’s your brand differentiator? How do you get your brand and products to lead the way like the Pied Piper? Well, therein lies the clue. With storytelling. Using storytelling puts you one, two or maybe …
Often emotions are overlooked in B2B marketing and communications. There’s no room for emotion in business, is there? All business purchasing decisions are rational and data-driven, right? After all, business owners, chefs, end users and purchasing managers aren’t people, are they? Ohhh… hang on. It’s a concept that retail marketers are all over. They strive …
We’re chuffed to say that Food & Drink magazine have published?the?article “Branding Mistakes You Don’t Know You’re Making”?written by Karyn MacDonald, one of our company directors.
Great question! We’re taking our agency through one right now, check out the before and after shots blow to see what we’ve done.
