Chances are, if you sell food products to trade, you’ll be very familiar with the good old trade presenter. This is one communications device that has been around for as long as B2B selling has existed. In fact, it has so stood the test of time, that we’re going to call it a classic! In …
Words and pictures are great devices to grab attention, and the artful use of typography can be the nexus of both. We spend a fair bit of our time writing headline copy for adverts, brochures, articles and so on. But it’s not until we get this copy into the graphic designers’ hands that the full impact is felt. …
Original image source – tumbler Remember the days when advertising looked like this? You probably don’t as most people reading our blogs aren’t of that vintage, but I’m sure you’ve seen references, right? There was a time that the good folk trying to gain weight would actually stop to read every word of this ad.
We just hit publish on a blog post that wasn’t supposed to go live! Sorry about that! Want to know the funny part? It was about copywriting and the title had an absolute clanger of a mistake. Oh we laughed! Today’s lesson – mixing you’re and your. Brought to you by wikiHow Mistaking “you’re” for …
