Often emotions are overlooked in B2B marketing and communications. There’s no room for emotion in business, is there? All business purchasing decisions are rational and data-driven, right? After all, business owners, chefs, end users and purchasing managers aren’t people, are they? Ohhh… hang on. It’s a concept that retail marketers are all over. They strive …
Queen Fine Foods is one of Australia’s largest baking and decorating brands and is famous for its production of Australia’s favourite vanilla products. Recently, Queen approached Red Candy to design a new recipe book focussed purely on Vanilla. The recipe book was to showcase their exquisite vanilla range and each of their product uses, from …
It’s been a long time in the making, but we’re proud to say, we have a new website. No, we’re not replacing our current site, this time we’ve added to the family of Red Candy digital spaces. The new site is strictly photography.
One of the unique services we offer at Red Candy is hand-drawn illustration. Sketches and watercolor illustrations have a way of adding beauty and detail that a stock image can only aspire to. Recently a client asked us to create a recipe book that would break the mold of their traditional executions and give their …
We’ve been pouring heart and energy into this project for the past few months and thought you would like the opportunity to see the process. MeadowLea Spreads have used this work to help launch their new products into supermarkets across Australia. Let’s start with the final images – they’ll set the scene for you…
If the thought of keeping your eye on the ball when you have so many in the air is enough to make you want to sit back with a strong cup of vodka-laced camomile, then this blog post is for you. You need to outsource and you need to do it well. After all, it’s your reputation…and …
Chances are, if you sell food products to trade, you’ll be very familiar with the good old trade presenter. This is one communications device that has been around for as long as B2B selling has existed. In fact, it has so stood the test of time, that we’re going to call it a classic! In …
If you manufacture food for a living, the most exciting thing you can see is someone super-hyped about your products. There are several tools you can use to help create this outcome, but our favourite by far is the humble (or, by the end of this post, we might all agree, not so humble) recipe …
Practically speaking, “pulling” meat, whether it’s pork or beef, is the act of separating a slow-cooked meat from its bone and along its well-cooked grain into thin strips, resulting in perfectly and naturally juicy, shredded meat. The separation involves two forks, some patience and a little arm strength (more for endurance than brute strength). So, …
There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …
