Often emotions are overlooked in B2B marketing and communications. There’s no room for emotion in business, is there? All business purchasing decisions are rational and data-driven, right? After all, business owners, chefs, end users and purchasing managers aren’t people, are they? Ohhh… hang on. It’s a concept that retail marketers are all over. They strive …
The team at Red Candy headquarters have been busy bees. There’s nothing we love doing more than creating for our clients and sharing it with you. So here’s a little peak at what we’ve been up to.
If the thought of keeping your eye on the ball when you have so many in the air is enough to make you want to sit back with a strong cup of vodka-laced camomile, then this blog post is for you. You need to outsource and you need to do it well. After all, it’s your reputation…and …
Chances are, if you sell food products to trade, you’ll be very familiar with the good old trade presenter. This is one communications device that has been around for as long as B2B selling has existed. In fact, it has so stood the test of time, that we’re going to call it a classic! In …
If you manufacture food for a living, the most exciting thing you can see is someone super-hyped about your products. There are several tools you can use to help create this outcome, but our favourite by far is the humble (or, by the end of this post, we might all agree, not so humble) recipe …
Ever wondered how to navigate the briefing minefield so you can get the best results out of your agency? We’ve come up with some super simple hints and tips that will have you briefing creative jobs like a pro and getting the results you want!
Not long ago, the good people at Heinz Out Of Home approached us to create a promotional sampler piece for their new-look single serve sauce sachets. We said sure thing!
Ever think you’d see a beef primal cryovac pack that could turn your head and make you go “ooooh”? Right, us either, that is until we were asked to make it happen.
There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …
