Category Archives: Previously on Under The Apron

Identity crisis – a word on branding

RULES, GUIDELINES AND ALL THAT JAZZ.If you are one of those people who keeps to guidelines and sticks to rules, then read on. Anyone who has berated you for this in the past can feel a little sheepish right now, because when it comes to your brand identity, you’ve got the right idea. Ever wondered …

CMYK what?

CMYK vs Pantone, Process vs Spot… what are they and which is best? It’s pretty common here at RCHQ to be talking about whether we should print in CMYK or Pantone. Lost already? Let us explain the difference:

Food Photography; who’s buying?

There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …

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