Prime Cut Meats is one of the largest gourmet wholesale butchers in Australia. Their customer focussed approach sees them sourcing and delivering the best brands and cuts to not only quality restaurants, but the public as well.
The team at Red Candy headquarters have been busy bees. There’s nothing we love doing more than creating for our clients and sharing it with you. So here’s a little peak at what we’ve been up to.
It’s been a long time in the making, but we’re proud to say, we have a new website. No, we’re not replacing our current site, this time we’ve added to the family of Red Candy digital spaces. The new site is strictly photography.
We’ve been pouring heart and energy into this project for the past few months and thought you would like the opportunity to see the process. MeadowLea Spreads have used this work to help launch their new products into supermarkets across Australia. Let’s start with the final images – they’ll set the scene for you…
Draw dropping deliciousness, eatability, lickability and good old fashioned drool factor doesn’t just happen. Food styling and photography is an art… along with a whole lot of planning, preparation, prop sourcing and passion. Oh, and did I mention aching backs and bruised knees? But it’s all so worth it… we love it, and our clients love …
We’ve been talking about grabbing attention through a bit of creative quirkiness in a MLA secondary cuts campaign over here… Now we’re going to look at the second stage of this campaign, which was the education stage.
Gaining someone’s attention is the very first step in the complicated dance known as the hierarchy of effects, which happens to be:
When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …
Ever think you’d see a beef primal cryovac pack that could turn your head and make you go “ooooh”? Right, us either, that is until we were asked to make it happen.
