We all have competitors. And let’s face it, they’re probably offering very similar quality, products and services to you. So what’s your brand differentiator? How do you get your brand and products to lead the way like the Pied Piper? Well, therein lies the clue. With storytelling. Using storytelling puts you one, two or maybe …
Creating fresh content on a regular basis is time consuming and well, hard work. Harnessing user generated content (UGC) can not only make your job a whole lot easier, its power is mind blowing. In our last blog, we explained what UGC is and why it’s so effective. Read it here to see if it’s …
Queen Fine Foods is one of Australia’s largest baking and decorating brands and is famous for its production of Australia’s favourite vanilla products. Recently, Queen approached Red Candy to design a new recipe book focussed purely on Vanilla. The recipe book was to showcase their exquisite vanilla range and each of their product uses, from …
Okay, so this strategy might not make you unpopular. In fact, it’s with great optimism in humanity that we genuinely hope this one simple strategy makes you very popular indeed –with your customers.
Creating visually interesting creative pieces is easy if you’re working with the right team, but do you measure if your collateral is working to achieve your business goals? Here are some ideas to measure audience response to your creative activities. Don’t forget that the key to successful data gathering is interpreting the data, so take …
The visual currency of the world today, combined with the super tight budgets of foodservice marketing means one thing: Your photography needs to work hard for your marketing plan. How hard? Well let us show you by example with one of our clients, DON Smallgoods.
Draw dropping deliciousness, eatability, lickability and good old fashioned drool factor doesn’t just happen. Food styling and photography is an art… along with a whole lot of planning, preparation, prop sourcing and passion. Oh, and did I mention aching backs and bruised knees? But it’s all so worth it… we love it, and our clients love …
Time for a little show and tell of our latest work, and this time it’s a website. Well actually it is a website, photography and copywriting, all whipped up in no time by the Red Candy team. John Dee, one of Australia’s oldest beef brands based in Warwick, QLD approached us with a very old, …
Are you on Pinterest? We are! Jump over here to see our inspiration boards – we have a few but that’s the beauty of this social media platform, inspirations can be organized by theme, category and subcategory.
Plenty of articles including this one are suggesting that Instagram isn’t ready for businesses due to a number of reasons:
