Okay, so this strategy might not make you unpopular. In fact, it’s with great optimism in humanity that we genuinely hope this one simple strategy makes you very popular indeed –with your customers.
THE STRATEGY?
Success. Simple, right? If there’s one thing that your competitors will grit their teeth over it’s your success. One thing that will make you unpopular with them is your brand up in lights. Not theirs. Not wanting to back pedal on our usual position of peace and love to all living things, but there IS a sense of satisfaction in creating a campaign that screams “I did it!”
Creating a product or a campaign that ticks the boxes for popularity and profitability is the nirvana of food marketing. Scratch that. It’s the nirvana of business. So why not take the chance, get the ideas circulating and make your brand popular/unpopular. Do you see what I’m saying?
Creating strategies that work need plans and people and rarely do they happen without a little bit of blood, sweat and tears along the way. What’s that old saying?
BEHIND EVERY OVERNIGHT SUCCESS IS 10 YEARS OF HARD WORK.
But it’s worth it. Every hour, every deadline, every colleague you have to rope in along the way.
HOW TO GET THERE?
Forward motion.
- Is there a current trend you can tap into?
- Is there something relevant to you and your products in the media that you can leverage off?
- What differentiates you from your competitors?
And as your cheer squad, we say “Do it!” Research your concept, get your ideas in front of the people that matter and bring them to life.
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