…want more #instabasics? Here’s part 2. Read part 1 here.

Hash that tag.

Put your #hashtags to good use, here are some ideas:

Hashtags for your brand, event or theme.
The Noosa International Food and Wine Festival shared its photos with the tag #NIFW13 in the lead up to and during the festival and hosted a series of competitions to give away tickets to the event. This firstly drives momentum about the event in the lead up and also allows people to view the action over the event weekend simply by following the hashtag.

There are then endless opportunities to like, comment and engage with the people who post images bearing the #NIFW13 tag.

#nifw13 4#nifw13 3#nifw13 2#nifw13 1

Hashtags to Join a conversation or theme
Simply tag your images with a preexisting tag. To join a conversation or theme, it’s great fun and an easy way to extend the reach of your images. The random but rather accurate tag #baconmakeseverythingbetter has around 1,301 images and growing – not bad for a longwinded and rather specific hash tag. It’s officially time to share your bacon recipes and tag with #baconmakeseverythingbetter- get to it!

#baconmakeseverythingbetter 2#baconmakeseverythingbetter 1

Last but not least, use your brand hashtags.

Case in point, brand @ChefMattMoran, who posts almost daily photos of plated items from his three restaurants, ARIA Brisbane, ARIA Sydney and Chiswick, attaching the tags #ARIA and lately, #ariarestaurantsydney. It’s a great way for diners and media to preview his menu and keeps all of us engaged with his brands, keeping them top of mind next time we’re looking for somewhere to dine! Best of all- his diners tag #ARIA or #ariarestaurantsydney when they dine there themselves, further spreading the love.

Still hungry for more #instabasics? Here you go…here’s part 3!