CREATIVE THINKING

Emotion Matters

Often emotions are overlooked in B2B marketing and communications. There’s no room for emotion in business, is there? All business purchasing decisions are rational and data-driven, right? After all, business owners, chefs, end users and purchasing managers aren’t people, are they? Ohhh… hang on. It’s a concept that retail marketers are all over. They strive …

A celebration of vanilla

Queen Fine Foods is one of Australia’s largest baking and decorating brands and is famous for its production of Australia’s favourite vanilla products. Recently, Queen approached Red Candy to design a new recipe book focussed purely on Vanilla. The recipe book was to showcase their exquisite vanilla range and each of their product uses, from …

In the News

We’re chuffed to say that Food & Drink magazine have published?the?article “Branding Mistakes You Don’t Know You’re Making”?written by Karyn MacDonald, one of our company directors.