CREATIVE THINKING

New strategy services!

Over the years Red Candy has been lucky enough to be a part of the content marketing explosion, from producing tutorials, photography, videos and blogs, through to designing websites and social media management. For every brief, every piece of content, we always ask our clients the same questions- what is your brand strategy, and what …

Three stages of strategy explained

We get it, brand strategy is a big ambiguous term that immediately conjures visions of p.a.i.n. And indeed, sometimes with bigger agencies, it can be a pain – and a slow, costly one at that! Here at Red Candy, we’ve simplified the all-important process of brand strategy and made it accessible for all our food …

Storytelling: more than telling tales

We all have competitors. And let’s face it, they’re probably offering very similar quality, products and services to you. So what’s your brand differentiator? How do you get your brand and products to lead the way like the Pied Piper? Well, therein lies the clue. With storytelling. Using storytelling puts you one, two or maybe …

Emotion Matters

Often emotions are overlooked in B2B marketing and communications. There’s no room for emotion in business, is there? All business purchasing decisions are rational and data-driven, right? After all, business owners, chefs, end users and purchasing managers aren’t people, are they? Ohhh… hang on. It’s a concept that retail marketers are all over. They strive …

A celebration of vanilla

Queen Fine Foods is one of Australia’s largest baking and decorating brands and is famous for its production of Australia’s favourite vanilla products. Recently, Queen approached Red Candy to design a new recipe book focussed purely on Vanilla. The recipe book was to showcase their exquisite vanilla range and each of their product uses, from …

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