09 September 2014
You may have seen our ‘behind-the-scenes’ post featuring a sneak peak of what went on behind the camera at our shoot for Fonterra Foodservices. Well, we promised you the finished pics, and here they are!
CREATIVE THINKING
04 September 2014
Trade presenters, your B2B best friend in the food industry.
Chances are, if you sell food products to trade, you’ll be very familiar with the good old trade presenter. This is one communications device that has been around for as long as B2B selling has existed. In fact, it has so stood the test of time, that we’re going to call it a classic! In …
Words and pictures are great devices to grab attention, and the artful use of typography can be the nexus of both. We spend a fair bit of our time writing headline copy for adverts, brochures, articles and so on. But it’s not until we get this copy into the graphic designers’ hands that the full impact is felt. …
The visual currency of the world today, combined with the super tight budgets of foodservice marketing means one thing: Your photography needs to work hard for your marketing plan. How hard? Well let us show you by example with one of our clients, DON Smallgoods.
Original image source – tumbler Remember the days when advertising looked like this? You probably don’t as most people reading our blogs aren’t of that vintage, but I’m sure you’ve seen references, right? There was a time that the good folk trying to gain weight would actually stop to read every word of this ad.
We just hit publish on a blog post that wasn’t supposed to go live! Sorry about that! Want to know the funny part? It was about copywriting and the title had an absolute clanger of a mistake. Oh we laughed! Today’s lesson – mixing you’re and your. Brought to you by wikiHow Mistaking “you’re” for …
16 June 2014
Want a little behind the scenes sneak peak? We know you do!
By Karyn MacDonald
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Draw dropping deliciousness, eatability, lickability and good old fashioned drool factor doesn’t just happen. Food styling and photography is an art… along with a whole lot of planning, preparation, prop sourcing and passion. Oh, and did I mention aching backs and bruised knees? But it’s all so worth it… we love it, and our clients love …
If you manufacture food for a living, the most exciting thing you can see is someone super-hyped about your products. There are several tools you can use to help create this outcome, but our favourite by far is the humble (or, by the end of this post, we might all agree, not so humble) recipe …
Time for a little show and tell of our latest work, and this time it’s a website. Well actually it is a website, photography and copywriting, all whipped up in no time by the Red Candy team. John Dee, one of Australia’s oldest beef brands based in Warwick, QLD approached us with a very old, …
Are you on Pinterest? We are! Jump over here to see our inspiration boards – we have a few but that’s the beauty of this social media platform, inspirations can be organized by theme, category and subcategory.