Ever wondered how to navigate the briefing minefield so you can get the best results out of your agency? We’ve come up with some super simple hints and tips that will have you briefing creative jobs like a pro and getting the results you want!
Plenty of articles including this one are suggesting that Instagram isn’t ready for businesses due to a number of reasons:
In our field we deal with plenty of copy – sometimes fully edited by the client and ready to go, other times simply a list of essential details we will whip up into copywriting magic. Either way, one question always arises and sometimes the answer can’t be given:
We have a new website! Version two of redcandy.com.au is live. Have you checked us out yet? Reflecting our brand personality, our new look & feel is fun, diverse, unexpected and contemporary. For those of you who have been with us for a while, you will notice our departure from red in the Red Candy …
Flavour, quality, consistency and inspiration. That was our brief for the recently launched Australian Grain Fed Beef Campaign for Meat & Livestock Australia (MLA) and the Australian Lot Feeders Association (ALFA).
Well it’s back to another year of trade shows: There are plenty of articles out there discussing ways to measure your ROI for trade shows, but have you ever thought about what to do if you decide not to attend one?
Talking about paper sizes, weights, textures and folds is a normal part of our job, but not always so for our clients, who are often fighting bigger fires than choosing between a roll fold vs accordion fold. With this in mind, here’s a little rundown of the common paper details we work with:
You have all your ducks in a row – you’re ready to launch! R&D, NPD and Food Tech have done a super job and returned a product that is going to fly off the shelves – repeat business is a cinch because the flavour profile is as bombdigity as bombdigity gets. Now to refine the …
Use of social media in the B2B realm is really starting to develop, but all too often we see foodservice brands managing their accounts as if they’re a retail brand. How does social media posting for food retail and foodservice differ?
By now you should have had a look why and how managing social media for a foodservice brand is different to a retail food brands. Now let’s look at what makes a good post for a foodservice brand using the most common platform, Facebook.
