We came across this post online recently and thought it a nice little reminder of all the traits that make us love our chefs… from their dedication to quality and presentation, creativity, foul mouths, perseverance when injured and most of all, their love of pork (oh and pleasing their customers).
Not long ago, the good people at Heinz Out Of Home approached us to create a promotional sampler piece for their new-look single serve sauce sachets. We said sure thing!
Ah, November how we love thee. It’s time to look forward to foodservice trends for 2014, thanks to US giant Technomic who is a leading foodservice research and consulting firm. There’s always one that causes us to crinkle our noses and think ‘what the…?’ but the rest are more gradual evolutions: What is your favourite …
Practically speaking, “pulling” meat, whether it’s pork or beef, is the act of separating a slow-cooked meat from its bone and along its well-cooked grain into thin strips, resulting in perfectly and naturally juicy, shredded meat. The separation involves two forks, some patience and a little arm strength (more for endurance than brute strength). So, …
All the pinning in the world could not deliver the visually stunning inspiration that the Pink Lady Food Photographer of the Year awards do.
We’ve been talking about grabbing attention through a bit of creative quirkiness in a MLA secondary cuts campaign over here… Now we’re going to look at the second stage of this campaign, which was the education stage.
Gaining someone’s attention is the very first step in the complicated dance known as the hierarchy of effects, which happens to be:
This is a great one for the beginning of the week! And on the topic, here are a few tips on finding inspiration when you’re not really feeling it:
Not all likes are equal. Believe it. People are just starting to come around to the idea of quality vs quantity when it comes to Facebook fan likes. We want to show you a great example of quality, from our client, Rangers Valley.
When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …
