While it looks like a heap of foodie fun a lot of research, prep and agonising goes into producing the beautiful food photography you see from Red Candy.
The evolution of the display ad finds us at a time in history where almost anything goes and humour takes centre stage. Sure, being integral to your brand voice is paramount, but a campaign ad looking to uncover the golden chalice of cut-through can afford a bit of wriggle-room and ask the audience to, at …
Ever think you’d see a beef primal cryovac pack that could turn your head and make you go “ooooh”? Right, us either, that is until we were asked to make it happen.
An illustration is a depiction (such as a drawing, painting, photograph, or other image) – thanks Wikipedia!
CMYK vs Pantone, Process vs Spot… what are they and which is best? It’s pretty common here at RCHQ to be talking about whether we should print in CMYK or Pantone. Lost already? Let us explain the difference:
Great question! We’re taking our agency through one right now, check out the before and after shots blow to see what we’ve done.
There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …
