The advert and the chuckle

The evolution of the display ad finds us at a time in history where almost anything goes and humour takes centre stage. Sure, being integral to your brand voice is paramount, but a campaign ad looking to uncover the golden chalice of cut-through can afford a bit of wriggle-room and ask the audience to, at …

CMYK what?

CMYK vs Pantone, Process vs Spot… what are they and which is best? It’s pretty common here at RCHQ to be talking about whether we should print in CMYK or Pantone. Lost already? Let us explain the difference:

Food Photography; who’s buying?

There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …

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