CREATIVE THINKING

CMYK what?

CMYK vs Pantone, Process vs Spot… what are they and which is best? It’s pretty common here at RCHQ to be talking about whether we should print in CMYK or Pantone. Lost already? Let us explain the difference:

Food Photography; who’s buying?

There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …

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