Original image source – tumbler Remember the days when advertising looked like this? You probably don’t as most people reading our blogs aren’t of that vintage, but I’m sure you’ve seen references, right? There was a time that the good folk trying to gain weight would actually stop to read every word of this ad.
Flavour, quality, consistency and inspiration. That was our brief for the recently launched Australian Grain Fed Beef Campaign for Meat & Livestock Australia (MLA) and the Australian Lot Feeders Association (ALFA).
The evolution of the display ad finds us at a time in history where almost anything goes and humour takes centre stage. Sure, being integral to your brand voice is paramount, but a campaign ad looking to uncover the golden chalice of cut-through can afford a bit of wriggle-room and ask the audience to, at …
