Tag: branding

Storytelling: more than telling tales

We all have competitors. And let’s face it, they’re probably offering very similar quality, products and services to you. So what’s your brand differentiator? How do you get your brand and products to lead the way like the Pied Piper? Well, therein lies the clue. With storytelling. Using storytelling puts you one, two or maybe …

Moving with the times- our website redesign!

We have a new website! Version two of redcandy.com.au is live. Have you checked us out yet? Reflecting our brand personality, our new look & feel is fun, diverse, unexpected and contemporary. For those of you who have been with us for a while, you will notice our departure from red in the Red Candy …

CMYK what?

CMYK vs Pantone, Process vs Spot… what are they and which is best? It’s pretty common here at RCHQ to be talking about whether we should print in CMYK or Pantone. Lost already? Let us explain the difference:

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