Tag: Don KRC Foodservice

The advert and the chuckle

The evolution of the display ad finds us at a time in history where almost anything goes and humour takes centre stage. Sure, being integral to your brand voice is paramount, but a campaign ad looking to uncover the golden chalice of cut-through can afford a bit of wriggle-room and ask the audience to, at …

Food Photography; who’s buying?

There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …

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