Tag: food

Our Foodie Xmas Gift List

 So there’s 14 days left to Christmas and you haven’t got your favourite foodie a gift yet. Heart palpitations? Breaking into a sweat? Finding it hard to breathe? Classic symptoms of Lackofgiftitis.  It’s going around. But fear not! Help is on hand to offer you relief in the form of my Foodie Gift List. I’ve created …

Did you know that pulled pork was tasty before it was trendy? Want to know why?

Practically speaking, “pulling” meat, whether it’s pork or beef, is the act of separating a slow-cooked meat from its bone and along its well-cooked grain into  thin strips, resulting in perfectly and naturally juicy, shredded meat. The separation involves  two forks, some patience and a little arm strength (more for endurance than brute strength). So, …

The power of pick-up appeal

When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …

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