We all have competitors. And let’s face it, they’re probably offering very similar quality, products and services to you. So what’s your brand differentiator? How do you get your brand and products to lead the way like the Pied Piper? Well, therein lies the clue. With storytelling. Using storytelling puts you one, two or maybe …
Queen Fine Foods is one of Australia’s largest baking and decorating brands and is famous for its production of Australia’s favourite vanilla products. Recently, Queen approached Red Candy to design a new recipe book focussed purely on Vanilla. The recipe book was to showcase their exquisite vanilla range and each of their product uses, from …
If the thought of keeping your eye on the ball when you have so many in the air is enough to make you want to sit back with a strong cup of vodka-laced camomile, then this blog post is for you. You need to outsource and you need to do it well. After all, it’s your reputation…and …
The visual currency of the world today, combined with the super tight budgets of foodservice marketing means one thing: Your photography needs to work hard for your marketing plan. How hard? Well let us show you by example with one of our clients, DON Smallgoods.
We have a new website! Version two of redcandy.com.au is live. Have you checked us out yet? Reflecting our brand personality, our new look & feel is fun, diverse, unexpected and contemporary. For those of you who have been with us for a while, you will notice our departure from red in the Red Candy …
