We all have competitors. And let’s face it, they’re probably offering very similar quality, products and services to you. So what’s your brand differentiator? How do you get your brand and products to lead the way like the Pied Piper? Well, therein lies the clue. With storytelling. Using storytelling puts you one, two or maybe …
The team at Red Candy headquarters have been busy bees. There’s nothing we love doing more than creating for our clients and sharing it with you. So here’s a little peak at what we’ve been up to.
Creating visually interesting creative pieces is easy if you’re working with the right team, but do you measure if your collateral is working to achieve your business goals? Here are some ideas to measure audience response to your creative activities. Don’t forget that the key to successful data gathering is interpreting the data, so take …
You may have seen our ‘behind-the-scenes’ post featuring a sneak peak of what went on behind the camera at our shoot for Fonterra Foodservices. Well, we promised you the finished pics, and here they are!
Draw dropping deliciousness, eatability, lickability and good old fashioned drool factor doesn’t just happen. Food styling and photography is an art… along with a whole lot of planning, preparation, prop sourcing and passion. Oh, and did I mention aching backs and bruised knees? But it’s all so worth it… we love it, and our clients love …
Are you on Pinterest? We are! Jump over here to see our inspiration boards – we have a few but that’s the beauty of this social media platform, inspirations can be organized by theme, category and subcategory.
Plenty of articles including this one are suggesting that Instagram isn’t ready for businesses due to a number of reasons:
We have a new website! Version two of redcandy.com.au is live. Have you checked us out yet? Reflecting our brand personality, our new look & feel is fun, diverse, unexpected and contemporary. For those of you who have been with us for a while, you will notice our departure from red in the Red Candy …
Flavour, quality, consistency and inspiration. That was our brief for the recently launched Australian Grain Fed Beef Campaign for Meat & Livestock Australia (MLA) and the Australian Lot Feeders Association (ALFA).
Well it’s back to another year of trade shows: There are plenty of articles out there discussing ways to measure your ROI for trade shows, but have you ever thought about what to do if you decide not to attend one?
