We all have competitors. And let’s face it, they’re probably offering very similar quality, products and services to you. So what’s your brand differentiator? How do you get your brand and products to lead the way like the Pied Piper? Well, therein lies the clue. With storytelling. Using storytelling puts you one, two or maybe …
Queen Fine Foods is one of Australia’s largest baking and decorating brands and is famous for its production of Australia’s favourite vanilla products. Recently, Queen approached Red Candy to design a new recipe book focussed purely on Vanilla. The recipe book was to showcase their exquisite vanilla range and each of their product uses, from …
Creating visually interesting creative pieces is easy if you’re working with the right team, but do you measure if your collateral is working to achieve your business goals? Here are some ideas to measure audience response to your creative activities. Don’t forget that the key to successful data gathering is interpreting the data, so take …
Words and pictures are great devices to grab attention, and the artful use of typography can be the nexus of both. We spend a fair bit of our time writing headline copy for adverts, brochures, articles and so on. But it’s not until we get this copy into the graphic designers’ hands that the full impact is felt. …
Draw dropping deliciousness, eatability, lickability and good old fashioned drool factor doesn’t just happen. Food styling and photography is an art… along with a whole lot of planning, preparation, prop sourcing and passion. Oh, and did I mention aching backs and bruised knees? But it’s all so worth it… we love it, and our clients love …
In our field we deal with plenty of copy – sometimes fully edited by the client and ready to go, other times simply a list of essential details we will whip up into copywriting magic. Either way, one question always arises and sometimes the answer can’t be given:
Flavour, quality, consistency and inspiration. That was our brief for the recently launched Australian Grain Fed Beef Campaign for Meat & Livestock Australia (MLA) and the Australian Lot Feeders Association (ALFA).
Not long ago, the good people at Heinz Out Of Home approached us to create a promotional sampler piece for their new-look single serve sauce sachets. We said sure thing!
When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …
