If you manufacture food for a living, the most exciting thing you can see is someone super-hyped about your products. There are several tools you can use to help create this outcome, but our favourite by far is the humble (or, by the end of this post, we might all agree, not so humble) recipe …
Time for a little show and tell of our latest work, and this time it’s a website. Well actually it is a website, photography and copywriting, all whipped up in no time by the Red Candy team. John Dee, one of Australia’s oldest beef brands based in Warwick, QLD approached us with a very old, …
Are you on Pinterest? We are! Jump over here to see our inspiration boards – we have a few but that’s the beauty of this social media platform, inspirations can be organized by theme, category and subcategory.
All the pinning in the world could not deliver the visually stunning inspiration that the Pink Lady Food Photographer of the Year awards do.
When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …
The evolution of the display ad finds us at a time in history where almost anything goes and humour takes centre stage. Sure, being integral to your brand voice is paramount, but a campaign ad looking to uncover the golden chalice of cut-through can afford a bit of wriggle-room and ask the audience to, at …
There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …
