09 September 2014
You may have seen our ‘behind-the-scenes’ post featuring a sneak peak of what went on behind the camera at our shoot for Fonterra Foodservices. Well, we promised you the finished pics, and here they are!
Tag: foodservice
Ever wondered how to navigate the briefing minefield so you can get the best results out of your agency? We’ve come up with some super simple hints and tips that will have you briefing creative jobs like a pro and getting the results you want!
Flavour, quality, consistency and inspiration. That was our brief for the recently launched Australian Grain Fed Beef Campaign for Meat & Livestock Australia (MLA) and the Australian Lot Feeders Association (ALFA).
Well it’s back to another year of trade shows: There are plenty of articles out there discussing ways to measure your ROI for trade shows, but have you ever thought about what to do if you decide not to attend one?
We came across this post online recently and thought it a nice little reminder of all the traits that make us love our chefs… from their dedication to quality and presentation, creativity, foul mouths, perseverance when injured and most of all, their love of pork (oh and pleasing their customers).
Not long ago, the good people at Heinz Out Of Home approached us to create a promotional sampler piece for their new-look single serve sauce sachets. We said sure thing!
Ah, November how we love thee. It’s time to look forward to foodservice trends for 2014, thanks to US giant Technomic who is a leading foodservice research and consulting firm. There’s always one that causes us to crinkle our noses and think ‘what the…?’ but the rest are more gradual evolutions: What is your favourite …
When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …
Ever think you’d see a beef primal cryovac pack that could turn your head and make you go “ooooh”? Right, us either, that is until we were asked to make it happen.
There are a lot of principles that can be applied to food photography, but the very best place to start is not with lighting, backgrounds or styling, it’s with understanding your audience. That’s a pretty decent piece of advice for any form of communication, not just the visual type, so make sure you keep that …