16 September 2013
Educating your target – inspire them!
By Renee
/ no comments
We’ve been talking about grabbing attention through a bit of creative quirkiness in a MLA secondary cuts campaign over here… Now we’re going to look at the second stage of this campaign, which was the education stage.
Gaining someone’s attention is the very first step in the complicated dance known as the hierarchy of effects, which happens to be: