Tag: recipe book design

A celebration of vanilla

Queen Fine Foods is one of Australia’s largest baking and decorating brands and is famous for its production of Australia’s favourite vanilla products. Recently, Queen approached Red Candy to design a new recipe book focussed purely on Vanilla. The recipe book was to showcase their exquisite vanilla range and each of their product uses, from …

Red Candy Show & Tell – An Illustrated Recipe Book

One of the unique services we offer at Red Candy is hand-drawn illustration. Sketches and watercolor illustrations have a way of adding beauty and detail that a stock image can only aspire to. Recently a client asked us to create a recipe book that would break the mold of their traditional executions and give their …

The power of pick-up appeal

When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …

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