One of our festive recipes for MeadowLea Spreads. Happy Christmas and enjoy! RUDOLPH BROWNIES Ingredients (Makes 12-14 brownies) Brownies 100g MeadowLea Breakfast Twists Chocolate Spread 40g cocoa powder 225g caster sugar 2 eggs, beaten 50g self-raising flour 50g chocolate chips 1 tsp ground cinnamon 1 tsp vanilla essence Frosting 1 cup icing sugar 2 tbsp …
We’ve been pouring heart and energy into this project for the past few months and thought you would like the opportunity to see the process. MeadowLea Spreads have used this work to help launch their new products into supermarkets across Australia. Let’s start with the final images – they’ll set the scene for you…
You may have seen our ‘behind-the-scenes’ post featuring a sneak peak of what went on behind the camera at our shoot for Fonterra Foodservices. Well, we promised you the finished pics, and here they are!
Chances are, if you sell food products to trade, you’ll be very familiar with the good old trade presenter. This is one communications device that has been around for as long as B2B selling has existed. In fact, it has so stood the test of time, that we’re going to call it a classic! In …
The visual currency of the world today, combined with the super tight budgets of foodservice marketing means one thing: Your photography needs to work hard for your marketing plan. How hard? Well let us show you by example with one of our clients, DON Smallgoods.
Draw dropping deliciousness, eatability, lickability and good old fashioned drool factor doesn’t just happen. Food styling and photography is an art… along with a whole lot of planning, preparation, prop sourcing and passion. Oh, and did I mention aching backs and bruised knees? But it’s all so worth it… we love it, and our clients love …
If you manufacture food for a living, the most exciting thing you can see is someone super-hyped about your products. There are several tools you can use to help create this outcome, but our favourite by far is the humble (or, by the end of this post, we might all agree, not so humble) recipe …
We’ve been talking about grabbing attention through a bit of creative quirkiness in a MLA secondary cuts campaign over here… Now we’re going to look at the second stage of this campaign, which was the education stage.
When our client says, “We want maximum pick-up appeal”, we say, “Don’t we all?” But seriously, how do you create a promotional piece that flies off the shelf by itself? One that makes your target engage, reach out, pick it up, flick through it and then decide they still want to take it with them? Well, …
