03 October 2014
Gathering data to measure your ROI
By Renee
/ no comments
Creating visually interesting creative pieces is easy if you’re working with the right team, but do you measure if your collateral is working to achieve your business goals? Here are some ideas to measure audience response to your creative activities. Don’t forget that the key to successful data gathering is interpreting the data, so take …
Well it’s back to another year of trade shows: There are plenty of articles out there discussing ways to measure your ROI for trade shows, but have you ever thought about what to do if you decide not to attend one?