16 September 2013
Educating your target – inspire them!
By Renee
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We’ve been talking about grabbing attention through a bit of creative quirkiness in a MLA secondary cuts campaign over here… Now we’re going to look at the second stage of this campaign, which was the education stage.
Gaining someone’s attention is the very first step in the complicated dance known as the hierarchy of effects, which happens to be:
Ever think you’d see a beef primal cryovac pack that could turn your head and make you go “ooooh”? Right, us either, that is until we were asked to make it happen.