Over the years Red Candy has been lucky enough to be a part of the content marketing explosion, from producing tutorials, photography, videos and blogs, through to designing websites and social media management. For every brief, every piece of content, we always ask our clients the same questions- what is your brand strategy, and what …
We get it, brand strategy is a big ambiguous term that immediately conjures visions of p.a.i.n. And indeed, sometimes with bigger agencies, it can be a pain – and a slow, costly one at that! Here at Red Candy, we’ve simplified the all-important process of brand strategy and made it accessible for all our food …
If you’ve been reading about Red Candy’s strategy services and our not-so-big agency way of doing things, you’ll be wondering by now how can it help you in your day to day business? Well friends, we’re so glad you asked. In a nutshell, a well-researched and articulated brand, communications or digital strategy (brand being …
Creating visually interesting creative pieces is easy if you’re working with the right team, but do you measure if your collateral is working to achieve your business goals? Here are some ideas to measure audience response to your creative activities. Don’t forget that the key to successful data gathering is interpreting the data, so take …
