Great question! We’re taking our agency through one right now, check out the before and after shots blow to see what we’ve done.
Going through a rebrand means there’s something happening in your universe that has propelled you into a new look and feel for your brand. It might be commercial, environmental, a combination of both, your business may have morphed over the years, or perhaps your client base has. Whatever your reason, it’s important to remember that you want to retain the equity you had in your old brand, or at the very least, transfer that equity to the new one.
Okay, that said, don’t forget that your brand is more than just your logo, so make sure you employ all those great branding principals that go along with your new brand.
Looking for a rebrand? Get in touch. We’d love to help.