Ever think you’d see a beef primal cryovac pack that could turn your head and make you go “ooooh”? Right, us either, that is until we were asked to make it happen. 

With a strong direction and loads of trust, team Rangers Valley gave us the task of making their sensationally well renowned product into a force to be reckoned with premium brand. This brand became Black Onyx.

With the branding done and dusted, it came time for the packaging and true to their word, the client was brave enough to do something that hasn’t been done before in their game – printing a full design onto the cryovac bag. Props to them, we say, and this is where it all landed.

Black Onyx cryovac packaging