Ever think you’d see a beef primal cryovac pack that could turn your head and make you go “ooooh”? Right, us either, that is until we were asked to make it happen. 

With a strong direction and loads of trust, team Rangers Valley gave us the task of making their sensationally well renowned product into a force-to-be-reckoned-with premium brand. The difference between a product and a brand? Well, we talk about brands here, so check that out a little later.

With the branding done and dusted, it came time for the packaging and true to their word, the client was brave enough to do something that hasn’t been done before in their game. Props to them, we say, and this is where it all landed.

Black Onyx cryovac packaging