Create a name, brand, brand story and all accompanying marketing collateral including web, social media and launch materials to position Black Onyx as the superior beef of choice for chefs worldwide.
What we did: Branding, Graphic Design, Web Design & Development, Recipe Development, Food Styling, Food Photography, Packaging Design, Illustration, Copywriting, Social Media Management
With an ever-increasing global demand for high end Australian beef, Rangers Valley needed a brand to stand out from the crowd and truly make a mark on the industry.
Authentic, playful, creative and upbeat with a gritty-realism, Black Onyx was born, and it’s everything we ever wanted it to be.
We kept the edgy brand story going until the last moment with the iconic yellow splash and hand drawn steer appearing on the cryovac bag and carton.
It tells the Black Onyx story, reinforcing why this brand deserves the notoriety and love it’s adorned with by chefs and foodies alike.