Cancer Council NSW - Red Candy Creative Agency

Cancer Council NSW

Client

Cancer Council NSW is an independent charity with a unique combination of local program delivery, community engagement and national influence enabling them to make the biggest difference possible.

Project Brief

Create a collection of healthy, inspiring and engaging recipes with accompanying food photography for healthylunchbox.com.au, one of the most trusted sources of kids lunch box information and inspiration for parents.

What we did: Recipe Development, Food Styling, Food Photography, Copywriting

Concept

Approachable, achievable and made with affordable ingredients found in everyday kitchens, these recipes were designed with maximum vegetable and fruit content and flavour while adhering to Cancer Council NSW nutritional guidelines.

Food Styling & Photography

We chose a soft, wooden textured white colour palette. This light approach allowed for maximum appetite appeal, showcasing recipe textures and ingredients and inspiring the viewer to create the recipe. Our food style was relaxed and not contrived or over styled with minimal crumbs and splatters to promote achievability over perfection.