Client

Don KRC is one of Australia’s largest smallgoods manufacturers, producing award winning hams, bacon, salami, franks and continentals for the retail and foodservice markets.

Project Brief

Create a new design look and feel for Don KRC Foodservice to reflect their heritage, tradition and quality. Develop inspirational chef recipes and food styled images with maximum appetite appeal for inclusion in brochures and cookbooks.

What we did: Graphic Design, Food Styling, Food Photography, Recipe Development, Cookbook Creation, Copywriting.

Product Brochure

Don KRC
Don KRC
We’ve taken a functional product brochure to the next level. A visually impressive design with beautifully styled and photographed double page spreads.
We’ve created moody images with contemporary styling with the use of wood, charcoal and linen creating texture and providing a stunning backdrop for the products.

Cookbook

The creation of the Smokehouse Handbook remained ‘on brand’ with our new Don KRC look and feel.
This cookbook is designed to inspire chefs to experiment with Don KRC products in their kitchens and on their menus.

Food Styling & Photography

Warm timber, moody lighting, rustic styling and delicious food combine to create images that demand attention and create more than a few tummy rumbles.
Don KRC
Don KRC
Don KRC
Don KRC
Don KRC
Don KRC
Don KRC