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La Famiglia Kitchen
Client
Owned by Goodman Fielder, La Famiglia Kitchen is one of Australia’s favourite range of crusty, golden, bake at home garlic and herb bread ranges.
Project Brief
Develop a delicious range of recipe cards to inspire home cooks to use the La Famiglia Kitchen garlic bread range within recipes in addition to serving as a side dish or accompaniment.
What we did: Recipe Development, Food Styling, Food Photography, Graphic Design, Print
Concept
By taking familiar recipes and adding or substituting La Famiglia products, we created a suite of recipe cards to inspire consumers to look beyond the ordinary and create delicious family meals with confidence in the kitchen.
Food Styling & Photography
We used warm timber boards to enhance the traditional and nostalgic appeal of golden and delicious garlic bread, along with a relaxed, elegant approach to home dining. Fresh, vibrant ingredients and minimal propping allowed the La Famiglia products to shine.
