Food and Beverage Marketing for Meadowlea | Red Candy Creative Agency

Meadowlea

Client

Owned by Goodman Fielder Food Service, Meadowlea is one of Australia’s oldest and most well known consumer brands that has lead the margarine category since 1939.

Project Brief

Develop a fun and easy to use mini recipe book to inspire families to enjoy the new flavoured range of Meadowlea spreads in interesting and creative ways.

What we did: Recipe Development, Food Styling, Food Photography, Copywriting, Graphic Design, Print

Mini Recipe Book

What better way to inspire kids to get involved in the kitchen than with recipes and imagery to capture the imagination?

With easy to access ingredients available in any pantry, kids and parents alike could easily recreate these recipes at home.

Food Styling & Photography

We used white timber boards to set a fresh and friendly scene, and brought family appeal with the use of vibrant and fun props including ribbons, straws and coloured confetti. Diffused, natural light was key to achieve the desired soft glow. We added dimension with reflectors and mirrors to highlight the food’s natural beauty.