BBQ, smoke, specialty seasonings and some of the best cuts of meat in the world, cooked by chefs – that’s Primal Iron, Queensland’s newest and hungriest competition barbecue team.

Project Brief

Create a millennial-facing brand capturing the essence of the low and slow BBQ movement and packed full with the personality of the three chefs standing proud behind the brand.

What we did: Branding, Illustration


Primal Iron Barbeque

Brand Colors

Black, grey and army green combine with a hint of orange for a moody and smoky colour palette.

  • Black

    RGB: #000000

  • Charcoal

    RGB: #191919

  • Army Green

    RGB: #847B52

  • Red

    RGB: #cf3830


A stretched san serif complemented by a script typeface work together to balance the strong masculine energy of the graphic.

  • Typography sample - Red Candy
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