Create an entirely new look and feel to match their premium products and service, including a logo refresh, visual and written identity, print and web design. The style: uber contemporary balanced with equal parts sophistication and edginess.
What we did: Branding, Graphic Design, Web Design, Food Styling, Food Photography, Illustration, Copywriting.
We created custom illustrations that became interactive cuts charts on the website. Users hover over the animal and click through each cut to discover information and cook methods.
We sourced an old butcher shop for the location. Our aim was to capture maximum creative texture while communicating knowledge, experience and respect for the product.
Take a sneak peak on set behind the scenes at our photoshoot for Prime Cut Meats.
This responsive website is designed to be instantly visually engaging and tell the Prime Cut Meats story.
Butchers, like celebrity chefs, are gaining momentum and fast hitting rock star status in the food world. We capitalised on this phenomenon, while still ensuring the communications were grounded and humble with a connection to the provenance of the products.