Client

Owned by Goodman Fielder Food Service, Quality Bakers Australia (QBA) is a trusted name in the industry, providing quality bread products and servicing chefs nationwide.

Project Brief

Create styled product images along with beautiful recipes and food photography for use within brochures, advertisements, banners and merchandise for the launch of Goodman Fielder QBA Milk Buns.

What we did: Recipe Development, Food Styling, Food Photography, Graphic Design, Advertisement Creation, Merchandise Design, Copywriting.

Brochure & Recipe Cards

QBA Milk Buns
QBA Milk Buns
Featuring Red Candy recipe development, food styling and photography, this striking brochure and recipe card set showcases Milk Buns as the next best thing in burger buns. With cheeky copy working hand in hand with functional product information and chef driven recipes, they work together to motivate product swapping.

Advertisements

Eye catching imagery with lashings of appetite appeal and catchy headline copy combine to create advertisements that capture attention and drive sales.

QBA Milk Buns
QBA Milk Buns

Merchandise

When every touch point is crucial to the communication of a new product, a fun t-shirt for staff is a definite way to grab attention.

Food Styling & Photography

We chose light timber and handmade textured turquoise backgrounds to enhance the golden glow and smooth surface of the milk buns. Relaxed food styling with the use of crumpled baking paper, drips, dollops and crumbs created delicious mouth-watering images to entice.

QBA Milk Buns
QBA Milk Buns
QBA Milk Buns
QBA Milk Buns