Client

Simpson Farms is an innovative family owned avocado farm. They are true leaders in their field. Their fresh and foodservice avocado products reflect the quality of their cutting-edge approach.

Project Brief

Create visually stunning imagery and authentic, approachable design to inspire. Showcase avocado as a beautiful and delicious ingredient. The style: classically contemporary, on-trend and elegant to ensure longevity.

What we did: Graphic Design, Food Styling, Food Photography, Packaging Design, Recipe Development, Illustration, Copywriting.

Illustration

Simpson Farms Illustration - Red Candy Creative Portfolio
We brought to life Simpson Farms’ key messages of family, fresh Australian produce and health with a friendly illustration depicting the farmer, the trees, the earth and their love of the product.

Carton

This clever design tells the Simpson Farms story through illustration and clear key messaging.

Designed for maximum visual impact when stacked on the pallet and instore, this carton is an attention grabber that distributors, retailers and end users equally love.

Simpson Farms Carton Design - Red Candy Creative Portfolio
Simpson Farms Brochure Design - Red Candy Creative Portfolio

Brochure

Featuring Red Candy recipe development, food styling and photography, this visually inspirational brochure beautifully showcases avocado, provides functional product information in an easy to read reference and motivates product purchase with a clear call to action.

Food Styling & Photography

We chose dark timber, charcoal and deep blue to enhance the natural vibrant green of the avocado pulp.

Textures of wood, linen, stone and slate combine to create depth and mood complemented by crumbles, drips, drops and dollops for maximum appetite appeal.

Simpson Farms Gallery - Red Candy Creative Portfolio
Simpson Farms Gallery - Red Candy Creative Portfolio
Simpson Farms Gallery - Red Candy Creative Portfolio
Simpson Farms Gallery - Red Candy Creative Portfolio
Simpson Farms Gallery - Red Candy Creative Portfolio
Simpson Farms Gallery - Red Candy Creative Portfolio
Simpson Farms Gallery - Red Candy Creative Portfolio