Client

WX by Rangers Valley is Wagyu, cross bred with the very best genetics to create something new and unique for a market looking for something rare and exclusive. The evolution of Wagyu.

Project Brief

Create a name, brand, brand story and all accompanying marketing collateral including web, social media and launch materials to position WX by Rangers Valley as a Wagyu Cross like no other.

What we did: Branding, Graphic Design, Web Design & Development, Recipe Development, Food Styling, Food Photography, Packaging Design, Illustration, Copywriting, Social Media Management

Name & Brand

WX by Rangers Valley is a result of deliberate and artful cross breeding creating flavour, performance and undeniable quality that’s impossible to define. The brand and logo was created to deliver the message of a cross bred Wagyu beef with ultimate strength and character.

WX by Rangers Valley Brand

Colours

We devised an exciting colour palette based on natural metal and crystal formations to represent the 4 levels of marbling scores available in the range.

  • Jade

    RGB: #95A496

  • Red Jasper

    RGB: #A03123

  • Amethyst

    RGB: #5B5377

  • Gold

    RGB: #996F32

Packaging

Dynamic, contemporary, and absolutely stunning, the WX by Rangers Valley packaging features a hand drawn Wagyu steer layered with a custom photographed tree cross section and geometric patterns.

WX by Rangers Valley Packaging

Web

This simple, responsive, parallax website is designed to quickly and effectively communicate the pure premiumness of the brand, inspire with delicious imagery and educate.

WX by Rangers Valley Website

Brochure & Folded Poster

A cleverly designed folding brochure provides the user with all the relevant information including details of breeding and rearing along with specifications and inspiration on one side. The other side becomes a breathtaking poster.

WX by Rangers Valley Brochure
WX by Rangers Valley Poster

Food Styling & Photography

Recipes and food styling to inspire the highest level of chef was accompanied by dark wood, artful plating and custom-made crockery reflecting the carefully selected brand colours. The result: images that take your breath away.
WX by rangers food styling
WX by rangers food styling
WX by rangers food styling
WX by rangers food styling
WX by rangers food styling
WX by rangers food styling