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WX by Rangers Valley
Client
WX by Rangers Valley is Wagyu, cross bred with the very best genetics to create something new and unique for a market looking for something rare and exclusive. The evolution of Wagyu.
Project Brief
Create a name, brand, brand story and all accompanying marketing collateral including web, social media and launch materials to position WX by Rangers Valley as a Wagyu Cross like no other.
What we did: Branding, Graphic Design, Web Design & Development, Recipe Development, Food Styling, Food Photography, Packaging Design, Illustration, Copywriting, Social Media Management
Name & Brand
WX by Rangers Valley is a result of deliberate and artful cross breeding creating flavour, performance and undeniable quality that’s impossible to define. The brand and logo was created to deliver the message of a cross bred Wagyu beef with ultimate strength and character.
Colours
Jade
RGB: #95A496
Red Jasper
RGB: #A03123
Amethyst
RGB: #5B5377
Gold
RGB: #996F32
Packaging
Dynamic, contemporary, and absolutely stunning, the WX by Rangers Valley packaging features a hand drawn Wagyu steer layered with a custom photographed tree cross section and geometric patterns.
Web
This simple, responsive, parallax website is designed to quickly and effectively communicate the pure premiumness of the brand, inspire with delicious imagery and educate.
Brochure & Folded Poster
A cleverly designed folding brochure provides the user with all the relevant information including details of breeding and rearing along with specifications and inspiration on one side. The other side becomes a breathtaking poster.
Food Styling & Photography
